CBP TV Director of Productions
CBP Ambassador for Brazil, South America and the Caribbean
A Brazilian, with vast experiences of success also in other countries. His differentiated vision for TV productions focused on the luxury market, surpassed the Brazilian borders and together with CBP International developed a channel with unprecedented format to serve the consumers of luxury and luxury brands that seek effective and efficient disclosure. With more than 20 years of experience in the field of communication, Claudio Prado Jr is considered the Brazilian journalist who understands the most about the luxury market. He is a reference in the Communication for the Luxury Market, and has developed over the years a complete concept of application of original communication and marketing techniques, which seeks to explain with the techniques of marketing, communication and tools of conquest of customers, the capacity of the luxury products in generating the desire of consumption and intense loyalty. He has been dedicated for many years to the direction, presentation and production of TV and radio programs focused on the luxury segment, and he is also a contributor to international magazines and websites for high consumption public and opinion formers. He is recognized for its charisma, professionalism, and for its intense affinity with the world of luxury. Claudio is also Managing Director of Luxury A+ High Standard Consulting, which acts with large video productions for TV, business and the Internet. He also works with luxury business management, press and public relations services for national and international clients in this segment. Now, along with CBP TV he will take in a captivating and informative way the best of world luxury.